Our Story

Over three decades of scientific research transforming the Dead Sea wonders into skincare.

Behind The Brand

Activate Your Skin from Within

Our Origins

The lowest place on earth

The Dead Sea is an unparalleled source of natural mineral blends credited with improving skin’s appearance and health. For decades, scientists have sought a better understanding of how they benefit human skin. This passion drew our founders to settle in the region and eventually establish AHAVA in 1988. We are the only cosmetic company to have facilities on the shores of the Dead Sea. As we observe this unique environment every day outside our windows, we are constantly reminded of our reliance on nature and the fundamental necessity to actively preserve it for generations to come.

The Dead Sea is an unparalleled source of natural mineral blends credited with improving skin’s appearance and health. For decades, scientists have sought a better understanding of how they benefit human skin. This passion drew our founders to settle in the region and eventually establish AHAVA in 1988.

We are the only cosmetic company to have facilities on the shores of the Dead Sea. As we observe this unique environment every day outside our windows, we are constantly reminded of our reliance on nature and the fundamental necessity to actively preserve it for generations to come.

Our Science

Dedication and innovation

We believe in the unstoppable power of nature and science combined. Our in-house Research and Development team of dedicated scientists works to transform the natural wonders of the Dead Sea into modern, result-driven skincare. With a dozen patents and countless innovations under their belts, our researchers focus on creating new ways for the skin to strengthen and rejuvenate itself.

We believe in the unstoppable power of nature and science combined. Our in-house Research and Development team of dedicated scientists works to transform the natural wonders of the Dead Sea into modern, result-driven skincare.

With a dozen patents and countless innovations under their belts, our researchers focus on creating new ways for the skin to strengthen and rejuvenate itself.

Our Difference

Osmoter™

Our study of natural elements and their effects on human skin led to the creation of Osmoter™, our signature blend of potent minerals sourced directly from the Dead Sea and AHAVA's trademark since 1989. It is created through natural solar evaporation of the Dead Sea water and contains uniquely balanced levels of minerals essential to human skin, including Magnesium, Sodium, Potassium, and Calcium. This "moisture magnet" acts as an osmotic pump that brings moisture from the deep layers of skin up to the surface and activates your skin from within. Osmoter™ is the key ingredient in all AHAVA products.

Our study of natural elements and their effects on human skin led to the creation of Osmoter™, our signature blend of potent minerals sourced directly from the Dead Sea and AHAVA's trademark since 1989.

It is created through natural solar evaporation of the Dead Sea water and contains uniquely balanced levels of minerals essential to human skin, including Magnesium, Sodium, Potassium, and Calcium. This "moisture magnet" acts as an osmotic pump that brings moisture from the deep layers of skin up to the surface and activates your skin from within. Osmoter™ is the key ingredient in all AHAVA products.

Our Values

Clean and Conscious

Treating our environment with respect and safeguarding nature’s offerings are among our top priorities. They determine every decision we make at AHAVA. We employ green, sustainable methods at every stage of our product cycle, from our mineral extraction process to our wastewater filtering system. Our ingredients are selected mindfully and responsibly, so you can use our products with absolute peace of mind: vegan, cruelty-free, containing no toxic or potentially harmful substances.

Treating our environment with respect and safeguarding nature’s offerings are among our top priorities. They determine every decision we make at AHAVA. We employ green, sustainable methods at every stage of our product cycle, from our mineral extraction process to our wastewater filtering system.

Our ingredients are selected mindfully and responsibly, so you can use our products with absolute peace of mind: vegan, cruelty-free, containing no toxic or potentially harmful substances.

Our Promise

Skin-Friendly Ingredients Only

Our formulas are:

  • 100% vegan and always have been
  • Allergy tested
  • GMO Free
  • Paraben free
  • SLS/SLES, Phthalate, Triclosan free
  • We only use skin-friendly ingredients, for your peace of mind