our commitment

Our Goal

At AHAVA, we are passionate about protecting and preserving the Dead Sea, our home and habitat,
for future generations.

Our goal is to conserve the unique and precious natural resources and maintain the region's delicate ecological balance. AHAVA's NATURAL ELEMENTS sustainability program is taking a holistic approach to reducing our environmental impact and promoting sustainable practices throughout our supply chain. But it's not just about being green - we're also committed to supporting local initiatives and promoting social responsibility in our community.

We take our responsibility for the Dead Sea seriously and are dedicated to ensuring that it remains a source of inspiration and rejuvenation for generations to come. Our customers can trust us to provide them with high-quality skincare products that are good for their skin and for the planet. Together, we can positively impact the world we live in. Join us on our journey to preserve the natural beauty of the Dead Sea and support the local community through AHAVA's NATURAL ELEMENTS.

Water Purification System

Have you ever wondered about the sustainable efforts AHAVA is making to better our planet? Picture this: A state-of-the-art solar system busily generating energy on a sun-drenched day. This innovative and transformative system is now at the heart of our operations, allowing us to minimize our carbon footprint and positively contribute to environmental preservation. Incredibly, through this endeavor, we are able to supply most of the electricity required by our operations. This testament to our capacity further demonstrates the significance of renewable energy in practical application. For us, sustainability is not just a passing thought. It's a core principle that permeates all aspects of our business. Our commitment to renewable solar energy reiterates our relentless pursuit of responsible business practices and environmental stewardship. We are immensely proud to embark on this journey towards a cleaner, greener future. We hope that our venture ignites a spark in others and encourages them to undertake similar initiatives for our Earth's future. Did you know? Despite popular belief, solar panels don't need intense heat to produce electricity - they need light. So, even on cooler, clear days, our system can produce ample energy. This technology truly illustrates the incredible potential of renewable energy and the advanced science behind harnessing the sun's power.

Our Birds' Habitat

We strive to create a sustainable habitat for the birds that migrate through the Great Rift Valley, which we call home. Our factory is surrounded by vegetation and renewed water sources created by us that provide food and clean drinking water for these beautiful creatures. As the Dead Sea lies in the heart of the Great Rift Valley, many birds rest around our factory, making it a world-renowned destination for bird-watching enthusiasts. With the construction of our water pools, we've seen a significant increase in the number of bird species passing through the area, which has inspired us to build a bird observatory for guests who want to observe the variety of migrating birds that come to our region. Out of our love for birds and nature, we decided to explore the birds’ environment through the process of bird ringing: an important tool in bird research that enables individual identification of each bird when studying the bird population. Bird ringing plays a significant role in many studies and is one of the ways humans have found to track bird migration. By exploring the birds' environment and identifying the different species that have been spotted around our factory, we can ensure their well-being and continue to create a haven for them to rest and recharge during their journey. Come and experience the wonder of AHAVA's bird-friendly habitat and witness the beauty of the birds that call it home. Fun fact: Several times a year, we sponsor ornithologists - that to me and you would be bird experts - to come to our bird sanctuary to study them as well as ring them. Ringing birds allows these scientists to follow their migration routes and cater to their activities to better their well-being. The ornithologists monitor ringed birds around the world with bespoke applications. Last year we were reported that one of “our” birds had been watched as far away as Ukraine, which is 3,000 kilometers from us.

Radiant future: The role of solar energy at AHAVA

From Sea to Store - AHAVA’s Future Generation

We are invested in building a better future for our community. That's why we are proud to offer our Sea-to-Store program for young entrepreneurs for over 15 years and counting. Our program is all about empowering the next generation of innovators by teaching them about the incredible natural resources endemic to the Dead Sea. From learning about the essential elements found in this unique area to exploring the wonders of science and industry, our program gives sixth graders the tools they need to one day become successful entrepreneurs. Our students get an exclusive look at our factory and the entire production process in this one-year program. They get hands-on experience in everything from cream manufacturing to quality control and product packaging. Plus, they get to hear from professionals in the industry about topics like research and development, operations and marketing. But it's not just about the factory. Our program is designed to give our students a holistic view of the world around them. They get to witness the mining of raw materials, explore the natural environment, and learn about sustainability and conservation. At the end of the year, they get to present the amazing products they have created, some of which have become staple products in our amazing skincare offering. If this does not constitute a circular economy, we do not know what does. We believe that investing in education and entrepreneurship is the key to a brighter future. By giving young people the kills they need to succeed, we're ensuring that our community will continue to thrive for generations to come.

Here's an extraordinary detail: Did you know that the Dead Sea, where the young entrepreneurs in our Sea-to-Store program learn about incredible natural resources, is the most mineral-rich body of water in the world? Its mineral content is nearly 10 times that of regular seawater! This high concentration of minerals, including magnesium, calcium, and potassium, has been appreciated for thousands of years for their therapeutic and cosmetic properties. Even the Queen of Sheba used the Dead Sea as her private spa.

Charity Committee

Standing proudly at the crossroads of skincare excellence and social responsibility, we’re more than a skincare brand - we're a transformative force. Deeply rooted in the principles of social responsibility, our mission extends beyond skincare; we're about profoundly impacting lives. At the heart of our corporate social responsibility is our devoted charity committee. Our committee is a dedicated force to empowering organizations and initiatives that raise the status of women in society. We are committed to creating a world where every woman gets the respect and recognition she deserves. Our efforts aren't limited to verbal commitments; we translate our words into actions. By extending financial support and resources, we're fostering a society where inclusivity and empowerment for women are the norms, not exceptions. Our philanthropic commitment reflects the essence of AHAVA. It's about more than skincare for us. It's about making a genuine difference, touching lives, and creating waves of positive change in society. We believe in the power of skincare to transform not just the skin but also the world. We're not just a skincare brand - we're a force of good.

Fun Fact: Since we started, we've been showering love on various good causes. But two years ago, a call for donation from a women's empowerment organization had us rethink our game. Inspired, we decided to elevate our commitment to giving, making it one of our chief objectives. As a part of this initiative, we founded a dedicated committee overseen by a director and diligent members who tirelessly work around the clock to ensure our efforts positively uplift and empower as many individuals as possible.

Ethical Code