Anti Wrinkles

Our Advanced Deep Wrinkle Smoothing Cream is the perfect partner to our pRetinol™ Serum. It is powered by our patented pRetinol™ complex, which uses Beta-Carotene-rich Dunaliella Salina algae from the Dead Sea. Your skin naturally converts this into retinol as needed, making it a "skin-friendly" alternative to traditional retinol.

Yes. This is the ideal solution for sensitive skin that wants the power of retinol without the irritation. Our pRetinol™ complex is clinically proven to reduce wrinkles without causing the redness, peeling, or sensitivity associated with synthetic retinol.

This cream is clinically formulated to target established, deep wrinkles. The pRetinol™ complex works to accelerate cell renewal and smooth the skin's texture.39 It is clinically proven to reduce the appearance of deep wrinkles in 28 days.40

For mature skin focused on deep wrinkles, the pRetinol™ line is our most advanced solution. Using this cream daily helps to smooth, firm, and re-densify the skin for a more youthful and even-toned appearance.41

This cream has a luxurious, velvety, and nourishing texture that melts into the skin. It can be used both day and night. Unlike traditional retinol, our pRetinol™ complex is photostable and safe to use in the morning (we always recommend following with SPF).

The Dead Sea is the world’s largest source of minerals credited with improving the skin’s appearance. Minerals such as Magnesium, Sodium, Potassium and Calcium are essential to supporting the skin’s own processes. With age and our modern lifestyle, the level of minerals in our skin declines. That is why people from all over the world have sought the benefits of the Dead Sea for skin vitality and youthfulness: Its water is made of 34 percent solid minerals – ten times more than any other body of water in the world. Combined with other wonders of the lowest place on earth, such as purifying mud, invigorating salts and powerful desert plants, we embrace our natural environment and aim to transport you on your very own journey to the Dead Sea.

Honoring our environment and safeguarding nature are top priorities for us. Our extraction process is eco-friendly and does not pollute or damage the delicate ecological balance of the Dead Sea. That’s why we have exclusive rights to extract minerals from its water. To do so, we use natural solar evaporation. We also pioneered a natural wastewater system using flora to filter waste and allowing us to return clean water back to mother nature.

Yes. All of our products undergo dermatological testing. They are also allergy tested and approved for sensitive skin. Products meant for use around the eyes are also ophthalmologically tested and fragrance-free.