pRetinol™ Serum

Pregnancy Safe Alcohol Free Vegan Paraben Free GMO Free
1 fl oz | 30 mL

$85.00

Increase must be a multiple of 1 Only 0 left in stock. Please reduce your quantity. Only 76 left in stock. Please reduce your quantity.
  • Reduces the appearance of wrinkles and fine lines
  • Refines the skin’s texture and tone
  • Improves luminosity

Apply 2-3 pumps on cleansed face and neck day and night. Follow with moisturizer.

Made with skin friendly ingredients.

We select our ingredients mindfully so that our formulations are as clean as possible.

Aqua (Mineral Spring Water), Squalane (Phytosqualane), Glycerin, Propanediol, Caprylic/Capric Triglyceride, Oryza Sativa (Rice) Bran Oil, Cyclopentasiloxane, C15-19 Alkane, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Saccharide Isomerate, Propylene Carbonate, Phenoxyethanol, Xanthan Gum, Sodium Citrate, Disteardimonium Hectorite, Mica, Titanium Dioxide (CI 77891), Allantoin, Acmella Oleracea Extract, Evodia Rutaecarpa Fruit Extract, Parfum (Fragrance), Linalool, Geraniol, Hydroxycitronellal, Citronellol, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Citric Acid, Corn Starch Modified, Zea Mays (Corn) Starch, Zea Mays (Corn) Oil, Red 40 (CI 16035), Niacinamide, Tocopherol (Vitamin E), Aloe Barbadensis (Aloe-Vera) Leaf Juice, Cucumis Sativus (Cucumber) Fruit Extract, Beta-Carotene, Phoenix Dactylifera (Date) Fruit Extract, Dunaliella Salina (Dead Sea Alga) Extract, Maris Aqua (Dead Sea Water/Osmoter).

* We attempt to be as accurate as possible when describing our products on the website; however, we do not warrant that the product descriptions, colors, information or other content available on the website are accurate, complete, reliable, current, or error-free.

We recommend consumers always refer to the INCI list (ingredients list) printed on the product's packaging, as this represents the most accurate and current information.

  • Get a full refund within 30 days if you're not satisfied, provided at least 50% of the product remains.
    (Processed in 2–3 business days).
  • Contact us immediately for a free replacement.
Video shopping
OS 14.mov
TLS Video
pRetinol™ Serum

pRetinol™ Serum

$85.00

$85.00

Retinol, made by your skin.

This lightweight serum is based on AHAVA’s exclusive pRetinol™ patent which supplies the skin with Retinol precursors that the skin converts into Retinol.

It is a ‘natural-to-skin’ safe alternative to Retinol, tailor-made for your skin with all of the benefits and none of the side effects. This serum reduces the appearance of wrinkles, smooths the skin, evens its tone and visibly improves radiance.

KEY INGREDIENTS

Niacinamide

A standout ingredient! Thanks to its usefulness for almost any skin care concern and skin type. The many research and studies about Niacinamide universally demonstrate how special it is and undoubtfully confirms it’s one of the most beneficial skin care ingredients around.
It is a physiologically active form of Niacin, known for its extraordinary ability to even the skin tone, help fade dark spots, hydrate, improve skin elasticity, and strengthen the skin barrier.%%%INGREDIENTS_ITEM_TOGGLE%%%

ATPeptide™

A bio-functional energy-boosting peptide designed to revitalize, smooth, and support skin renewal, helping to maintain a youthful, plump appearance.%%%INGREDIENTS_ITEM_TOGGLE%%%

Hyaluronic Acid

A natural hydrating agent that acts as a moisture binder, drawing water to the skin to plump and prevent moisture loss.%%%INGREDIENTS_ITEM_TOGGLE%%%

Gatuline® Expression

Sourced from Acmella Oleracea plant known for its natural paralyzing properties, proven to relax facial muscles and facial expressions which visibly smoothes and reduces the appearance of fine lines and wrinkles.%%%INGREDIENTS_ITEM_TOGGLE%%%

Vitamin E

A fat-soluble vitamin which acts as a powerful antioxidant that helps protect the skin from environmental damage, supports moisture retention, and nourishes the skin, making it appear smoother and healthier.%%%INGREDIENTS_ITEM_TOGGLE%%%

Aloe Vera

A succulent plant valued in skincare for its soothing, hydrating, and healing properties. Its gel is rich in vitamins, minerals, and antioxidants that moisturize, reduce irritation, and support skin repair, making it a versatile ingredient in both skincare and haircare products.%%%INGREDIENTS_ITEM_TOGGLE%%%

Osmoter™

Our signature blend of potent natural Dead Sea minerals that activates skin’s hydration from within. Osmoter™ acts as a ‘moisture magnet’ to elevate skin’s hydration and replenish the skin, enhancing its overall vitality and youth.%%%INGREDIENTS_ITEM_TOGGLE%%%

pRetinol™ Complex

This patented AHAVA formula offers a safe-to-skin alternative to traditional Retinol, targeting wrinkles and promoting smoother skin. Powered by Beta-carotene-rich Dunaliella Salina, Osmoter™, and Niacinamide, it allows the skin to naturally convert these ingredients into Retinoic acid via enzymatic activity. This ensures Retinol-like benefits without the usual side effects, providing effective and gentle wrinkle care.%%%INGREDIENTS_ITEM_TOGGLE%%%

Cucumber Extract

Rich in water, it provides a base for hydration and helps reduce skin puffiness and even acne. Its cooling effect is also effective in soothing irritation%%%INGREDIENTS_ITEM_TOGGLE%%%

Pentavitin®

Pentavitin® is a 100% plant-derived, highly hydrating ingredient that mimics the skin's natural ability to lock in moisture, providing long-lasting hydration. It strengthens the skin barrier, protects against UVA/UVB damage, and reduces fine lines, making it ideal for all skin types.%%%INGREDIENTS_ITEM_TOGGLE%%%

Gatuline® Radiance

A naturally derived active from the Evodia Rutaecarpa fruit traced backed to traditional Chinese medicine. Proven to boost microcirculation enabling the skin to better reflect light by improving its surface smoothness.%%%INGREDIENTS_ITEM_TOGGLE%%%

Allantoin

A gentle, skin-soothing ingredient naturally found in plants such as comfrey, it is known for its ability to hydrate and improve skin smoothness. It also promotes skin comfort as it helps calm irritation, making it an ideal component for sensitive or dry skin.%%%INGREDIENTS_ITEM_TOGGLE%%%

Dunaliella Salina Algae

A microalgae that lives and thrives in the Dead Sea water. It is rich in Beta-Carotene, which converts to Vitamin A and proven to help smooth the skin (anti-wrinkle effect) , also protect the skin from UV damage, the leading cause of premature aging.%%%INGREDIENTS_ITEM_TOGGLE%%%

Build Your Routine

Select the perfect skincare routine tailored to your skin’s needs

Deep Moisture
Essential Care
Daily Balance
pRetinol™ Serum

pRetinol™ Serum

$85.00

pRetinol™ Cream

pRetinol™ Cream

$85.00

AHAVA Dead Sea Mineral Hand Cream travel size for soft skin

Mineral Hand Cream - 1.3 oz

$19.00

Your Routine

Your custom routine is ready
5% Off
7% Off
Deep Moisture
item(s) added
No product chosen
Essential Care
item(s) added
No product chosen
Daily Balance
item(s) added
No product chosen
Total

Save

Not sure which product is best for your skin

Consult with our expert

A few short questions – and you have the most precise skincare routine for you.

Beauty advisor

SERVICES & BENEFITS AT AHAVA

Subscribe & Save 30% Off
& Exclusive Gifts

Complimentary Samples with Every Order

Complimentary Shipping On All Orders Over $69

A Personalized
Skincare Routine

AI Beauty Advisor

Complimentary
Full-Size Gift

FAQs

View all FAQs

The Dead Sea is the world’s largest source of minerals credited with improving the skin’s appearance. Minerals such as Magnesium, Sodium, Potassium and Calcium are essential to supporting the skin’s own processes. With age and our modern lifestyle, the level of minerals in our skin declines. That is why people from all over the world have sought the benefits of the Dead Sea for skin vitality and youthfulness: Its water is made of 34 percent solid minerals – ten times more than any other body of water in the world. Combined with other wonders of the lowest place on earth, such as purifying mud, invigorating salts and powerful desert plants, we embrace our natural environment and aim to transport you on your very own journey to the Dead Sea.

Honoring our environment and safeguarding nature are top priorities for us. Our extraction process is eco-friendly and does not pollute or damage the delicate ecological balance of the Dead Sea. That’s why we have exclusive rights to extract minerals from its water. To do so, we use natural solar evaporation. We also pioneered a natural wastewater system using flora to filter waste and allowing us to return clean water back to mother nature.

Yes. All of our products undergo dermatological testing. They are also allergy tested and approved for sensitive skin. Products meant for use around the eyes are also ophthalmologically tested and fragrance-free.