Understanding Skin Needs After 50
In your 50s, skin experiences a decrease in elasticity, lack of firmness, and a duller tone, often due to menopause. AHAVA addresses these concerns with specific technologies:
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Dead Sea Positive Stress™: Enhances skin elasticity.
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Halobacteria: Restores firmness and retexturizes skin.
The Recommended Routine
Step 1: Cleanse Use a gentle cleanser like the Silky Cleansing Foam or Mineral Botanic Velvet Cream Wash to cleanse without stripping moisture.
Step 2: Treat Eyes Apply the Beauty Before Age Dark Circles & Uplift Eye Treatment. It brightens dark circles, reduces puffiness, and uplifts delicate skin using peptides and Hamamelis.
Step 3: Serum (Day/Night) Use the Halobacteria Restoring Elasticity Serum. This concentrated serum restores elasticity and enhances radiance using the power of Halobacteria, Earth's oldest organism.
Step 4: Day Moisturizer Apply Beauty Before Age Uplift Day Cream SPF20. It lifts, firms, and tightens sagging contours while providing broad-spectrum protection against UV and IR damage.
Step 5: Night Recovery Use Beauty Before Age Uplift Night Cream. This rich cream provides deep restorative nourishment, tightening sagging neck and décolleté contours while you sleep.
Targeted Treatments
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Weekly Mask: The Halobacteria Restoring Overnight Mask works during sleep to lift, firm, and eliminate dullness.
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For Very Dry Skin: If your skin feels under-nourished, the Halobacteria Restoring Nutri-action Cream is ultra-nourishing for stressed, mature skin.
FAQ
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What is Dead Sea Positive Stress technology? It is a ferment extract created by fusing Dead Sea mud with a yeast called Pichia pastoris. This metabolite is clinically proven to promote skin elasticity.
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How does Halobacteria help mature skin? Halobacteria contains a unique molecule (N-glycan) that restores cell communication, significantly supporting skin cell regeneration and elasticity in mature skin.
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Does the day cream protect against sun spots? Yes, the Beauty Before Age Uplift Day Cream contains SPF 20 to protect against UV damage.
Summary
A skincare routine for women over 50 should prioritize firming and lifting. By utilizing AHAVA’s Beauty Before Age and Halobacteria lines, you can target sagging, deep wrinkles, and dullness using advanced Dead Sea biotechnology.