Protecting What We Love

Have you been to the Dead Sea?
Calmness. Quiet. Dry desert heat. A beauty that captivates you for life.

The Judean desert stretches in a series of white and beige hills as far as you can see and holds the Dead Sea in its scorching embrace like a new lover. The salty waters of the green-blue jewel, the ancient desert pearl have been our home & inspiration for 35 years now.

Many of us live and work on these very shores. The tranquility of the desert, the ever-present salt, the delicate richness of this region are woven tightly into our lives and the lives of our children, the love for our land bonding our families into close-knit communities.

We Protect What We Love
Preservation of the Dead Sea region is a caring preservation of our precious home. Our skincare is made with love & care for the AHAVA brand as it is made with love & care for the unique land AHAVA skincare is inspired by & created from.

Water Recycling: 100% Done by Nature
The region's unique ecosystems fully depend on the desert’s precarious water cycle. To protect it, we built a 100% natural water recycling system that uses various species of plants for a complete wastewater purification, a recycling system free of all synthetic substances. This allows us to return water back to nature gently and preserve the fragile water balance of the region & its natural treasures for generations to come.

Safe Stop on a Long Voyage
The eastern axis of Israel bridges Africa and Eurasia in one of the largest bird migratory phenomena in the world – seasonally, we get the pleasure of observing millions of birds when these green, water-purifying islands serve as a stable habitat for migratory birds on their long intercontinental journeys.

We regulate strictly how much we take, we source responsibly, we give back.

AHAVA is the Hebrew word for "love". Our love for our land is the unwritten ingredient in all your AHAVA skincare 💚